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Buy Jamaican > Road Show
Road ShowThe Buy Jamaican Road Shows/Motorcades got underway on February 26, 2005, starting from Linstead through to Spanish Town and ending in Portmore, in an effort to encourage residents to buy locally manufactured products. Members of the Association also participated in product displays and promotions in the Super Plus Food Stores in Spanish Town and Portmore. Subsequent road shows/motorcades were held for the rest of the year in May Pen, Mandeville, Black River, Santa Cruz, Junction, Brown’s Town, Ocho Rios, Hanover and St. James. The road shows created excitement in host towns with the help of local artists and the media, who were utilized to spread the campaign message. The road shows achieved the desired effect of improving the visibility of Jamaican products.
JMA Members
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Sponsored in part by the Jamaica Public Service Company Limited (JPSCo).