Trade > Online Marketing and Promotion Opportunities
Online Marketing and Promotion Opportunities
Establish contacts with importers worldwide via:
- http://exporthelp.europa.eu/hdmarket/index.cfm?languageld=EN
- http://www.addproductfree.com
Yahoo! Merchant Solutions: http://smallbusiness.yahoo.com/
Yahoo! Allows companies to accomplish the following:
- Design a professional online store
- Easily update store’s product offering
- Track sales, view pages etc.
- Accept Credit, Debit and PayPal payment
- Drive traffic and customers to the website
- Access to 24-7 toll free customer support
…all at a cost of US$25.97 for the first 3 months and US$35.95 per month thereafter in addition to a 1.5% user fee.
Myspace & Facebook: www.myspace.com & www.facebook.com
Companies can easily establish web pages free of cost that provide information about their organizations and the products they have to offer and take advantage of the following:
- Access to a worldwide market of diverse ages and cultures
- Ability to showcase products free of cost by creating an online catalogue via photo albums
- Customers can place orders by posting requests on the profile page or by sending messages – without paying user fees
- Employees can access the page regularly to address customers’ needs and updates to the pages can be easily made by appointing individuals as administrators for the page.
Google Adwords: https://adwords.google.com/
Display your advertisements on Google and their advertising network. Advertisements appear beside related search results, persons are able to click your ad – which takes them to the company’s website. The process is as follows:
- You create your own ads and choose keywords, which can be either words or phrases related to your business
- If an individual uses a search term which has in one of the keywords you specified, the advertisement appears next to the search results
- Persons can click the advertisement to make purchase, if you do not already have a webpage – Google will assist you to create one free of cost
- There is an activation fee of US$5 and the cost per click is set at a minimum of US$0.01 but is subject to increase depending on the quality of the keyword
- Companies are able to determine their budget, for example you can set a daily budget of US$10 and a maximum cost of 10 cents for each click on your advertisement
- You are charged only if someone clicks on your ad, and not for when it is displayed
Google Product Search: http://www.google.com/products
Assists shoppers to find and purchase products on the web. Producers can submit their products to Google Product Search making it easier for customers to find their websites quickly and easily.
- Products can be uploaded either one at a time or by using a data feed
- Products will then appear on Google Product Search and may be displayed on Google.com
- When shoppers type in search terms relevant to a seller’s product offerings, their store and products offered will be shown
- Google Product Search is free!!! – There is no cost to add products to Google’s Product Search, and no cost is charged to producers when persons view their store
Sponsored in part by the Jamaica Public Service Company Limited (JPSCo).