The Buy Jamaican Campaign: Supporting Local Industry
Since 2004, the JMA has partnered with the National Commercial Bank (NCB) Jamaica Limited to promote the ‘Buy Jamaican…Build Jamaica’ Campaign, in an effort to boost the local manufacturing sector. The goal of this Campaign is to encourage the support of high quality local products and to instil pride in producers and consumers as it relates to brand Jamaica. It is also geared towards exposing Jamaicans to inter-linkages within the economy and how these can be advanced through their support of local products.
Activities that have been implemented under the Campaign include Road Shows/Motorcades, the Buy Jamaican Essay Competition, Exercise Book Project, In-Store Promotion, Nicola Gordon-Rowe’s Schools’ Entrepreneurship Competition, mounting of billboards islandwide, and the Tertiary Entrepreneurship Challenge.
The 3rd phase of the Campaign was launched on April 12, 2011 and activities will be implemented over three years (April 2011- April 2014). They include:
- Road Shows – First show under this phase to be held in Kingston on November 5 with stops in Half-Way- Tree, Cross Roads and Downtown.
- Buy Jamaican weekend - Participants will mark-down the price of local products over a two-day period
- Membership Mingles – Aim to establish linkages and promote best practises
- School Book Printing and Distribution
- Mounting of billboards/super boards islandwide
The JMA also pioneered Expo, which showcases Jamaican products and services. The trade show is held biannually.
- Importance to the Economy
- Tertiary Entrepreneurship Challenge
- Road Show
- History of Expo
- In-store Promotions
- Trade Missions
- Nicola Gordon-Rowe Schools Entrepreneurship Competition
- Exercise Book Project
- Essay Competition
Sponsored in part by the Jamaica Public Service Company Limited (JPSCo).